comfort for the chaos

Knoe was born from a dream to create products that help people feel safe enough to introspect and get in touch with their softer side. Owner Spruse Dean is a Richmond, VA artisan who uses tarot to self-reflect and finds joy in creating meaningful items that help others relax and better know themselves. Founded as an answer to dissatisfaction with the standardized pace of life, Knoe is an outlet for anyone who continues to push for better ways of existence. Spruse believes that inner peace and softness are one answer for the challenges our world faces.

Knoe is proudly queer and disabled owned and operates on Monacan land.